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| Disney mind control |
Understanding Disney's cultural role is neither a simple nor a trivial task. Like many other megacorporations, it focuses on popular culture and continually expands its products and services to reach every available media platform.
What is unique about Disney, however, is its titanium-clad brand image - synonymous with a notion of childhood innocence and wholesome entertainment - that manages to deflect, if not completely trounce, criticism at every turn.
As an icon of American culture and middle-class family values, Disney actively appeals to both conscientious parents and youthful fantasies as it works hard to transform every child into a lifetime consumer of Disney products and ideas. Put the Disney corporation under scrutiny, however, and a contradiction quickly appears between a Disney culture that presents itself as the paragon of virtue and childlike innocence and the reality of the company's cutthroat commercial ethos.
Read the full article at the link below and discover what Disney really does to our culture and the minds of our youth. Not as wholesome as you might think:
How Disney and the Corporate Media Shape Youth Identity in The Digital Age
http://www.bibliotecapleyades.net/sociopolitica/sociopol_mediacontrol88.htm
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